Marketing Manager at gofrendly

Stockholm (hybrid office, some travel required)

We are seeking an experienced Marketing Manager to join our team at gofrendly, a fast-growing social app that connects women for meaningful friendships. The Marketing Manager will be responsible for developing and executing marketing strategies and campaigns that increase brand awareness, drive user acquisition and engagement, and support revenue growth.

 

Key Responsibilities:

  • Develop and execute paid social campaigns across various channels (Facebook, Instagram, LinkedIn, etc.)
  • Plan and execute PR activities to increase brand awareness and visibility
  • Plan and execute events and activations to engage with our target audience
  • Identify and manage collaborations with influencers, ambassadors, podcasts, and other partners to amplify our reach and engagement
  • Manage and create content for gofrendly’s social media channels, including Instagram, Facebook, TikTok and LinkedIn
  • Collaborate with cross-functional teams to align marketing strategies with business objectives
  • Monitor and analyze marketing performance metrics to continually improve campaigns and strategies
  • Developing and executing SEO strategies to increase organic traffic to our website
  • Developing and executing ASO strategies to increase app store visibility and downloads

 

Qualifications:

  • 3+ years of experience in marketing, preferably in a consumer-facing industry
  • Experience managing paid social campaigns across multiple channels
  • Experience with PR activities and event planning
  • Strong written and verbal communication skills (Swedish and English)
  • Ability to work independently and in a fast-paced, startup environment
  • Highly organized and structured with excellent project management skills
  • Ability to plan strategically and act operationally
  • Willingness to travel as needed

 

About us:

gofrendly is a fast-growing, female-founded tech company with a bold vision. Our team of about 15 highly engaged individuals is a mix of unicorn veterans and interns alike, all working together to build something amazing. At our company, we believe that a supportive, caring, and friendly company culture is essential for everyone’s success.

Our office is located in central Stockholm, Sweden, near Hötorget, and our official language is English. While we’re open to remote work from time to time, we do try to meet at the office at least 2-3 days a week. 

We believe that collaborating in person helps us build stronger relationships and work more efficiently. We’re excited to be building this company together and are looking for talented individuals to join us on this journey. If you’re passionate about our mission, value work-life balance, and thrive in a supportive and caring work environment, we’d love to hear from you.

To apply, please submit your resume and a cover letter to work@gofrendly.com outlining your qualifications and why you’re interested in joining the gofrendly team.  We will be conducting ongoing interviews until we find the right candidate, so don’t wait to apply!

 

Thank you for considering gofrendly as your next career move.